A small group of people who must represent a proportion of a total market when carrying out market research is called what?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $24.99Unlock all

Study for the Edexcel A-Level Business Test. Dive into flashcards and multiple-choice questions, each with helpful explanations. Elevate your exam readiness today!

Multiple Choice

A small group of people who must represent a proportion of a total market when carrying out market research is called what?

Explanation:
Sampling in market research is about choosing a small subset of people that reflects the larger population so findings can be generalized. That subset must mirror the market’s characteristics (like age, gender, region) so insights apply to the whole market. This subset is called a sample. A focus group is a discussion-based research method, not the term for the group representing the market. A market segment is a defined subgroup of the market, not the data-collection subset. A respondent is an individual who provides answers. So the small group that represents a proportion of the total market is a sample.

Sampling in market research is about choosing a small subset of people that reflects the larger population so findings can be generalized. That subset must mirror the market’s characteristics (like age, gender, region) so insights apply to the whole market. This subset is called a sample. A focus group is a discussion-based research method, not the term for the group representing the market. A market segment is a defined subgroup of the market, not the data-collection subset. A respondent is an individual who provides answers. So the small group that represents a proportion of the total market is a sample.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy