Producers selling their products directly to consumers describes which practice?

• A. Direct selling
• B. Retailer
• C. Intermediaries
• D. Distribution

Answer: (A)

Direct selling means producers sell their products straight to customers, skipping middlemen like retailers or wholesalers. This approach keeps the producer in direct contact with buyers, often allowing higher margins, tighter control over branding and customer experience, and quicker feedback. It can be done through a company’s own online store, factory shops, or direct sales channels.

The other options don’t fit because a retailer is an intermediary that buys from producers to sell to consumers, intermediaries is a broad term for those middlemen, and distribution refers to the system or process of moving goods from producer to the market, not the act of selling directly to customers.