The route taken by a product from the producer to the customer describes which concept?

• A. Intermediaries
• B. Distribution
• C. Distribution channel
• D. E-commerce

Answer: (C)

The route a product takes from producer to customer is described by the distribution channel. It refers to the path and the network of people and places involved in moving goods to the market—whether there’s a direct link from producer to customer or intermediaries like wholesalers, retailers, or agents in between. This concept focuses on the arrangement of how the product gets to the end user.

Intermediaries are the middlemen within that path, and e-commerce is a way of selling online that can be part of a channel but doesn’t by itself name the route. Distribution, in a broader sense, covers the overall process of delivering goods, but the specific route to customers is the distribution channel.