Typically a 2d diagram that shows two of the attributes or characteristics of a brand and those of rival brands in the market is called a?

• A. Market Map
• B. Brand Map
• C. SWOT Matrix
• D. Perceptual Map

Answer: (A)

This diagram is about placing brands on two attributes to compare where they sit in the market. A Market Map uses a simple two-axis chart so each brand, including rivals, is positioned according to two chosen characteristics (for example price and quality or speed and reliability). This visual helps you see at a glance which brands cluster together, which ones stand out, and where there might be gaps in the market to exploit. It’s a practical way to assess competitive positioning and inform strategic decisions about branding, messaging, and product decisions.

In many marketing contexts this kind of diagram is called a perceptual map, since it reflects how consumers perceive brands on two dimensions. The wording here labels it as a Market Map, which serves the same purpose of comparing brand positions in a straightforward, two-dimensional format.