What process involves making a product stand out from competitors by emphasizing distinct features?

• A. Reposition
• B. Market Positioning
• C. Product Differentiation
• D. Brand Extension

Answer: (C)

Product differentiation is about making a product stand out from competitors by emphasising its distinctive features. By highlighting unique attributes—like advanced technology, design, quality, or special benefits—a business creates a clear reason for customers to choose its product over others. This approach builds a competitive edge in markets with many similar options.

Repositioning focuses on changing how the product is viewed or targeted in the market, often toward a different audience. Market positioning is the broader plan for where the product sits in customers’ minds within the market. Brand extension uses the brand name to launch new products, leveraging brand equity rather than emphasizing the product’s own unique features.