What term describes the collection of data that already exists, also known as desk research?

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Multiple Choice

What term describes the collection of data that already exists, also known as desk research?

Explanation:
Data that already exists is secondary research. This desk research uses sources that have been collected for other purposes, such as company reports, industry analyses, official statistics, or academic studies. It contrasts with primary research, where you collect new data yourself through surveys, interviews, or experiments. Market research can include both secondary and primary data, but describing data that already exists points to secondary research. Qualitative research refers to the type of data (descriptive, opinions) rather than how the data was obtained, so it isn’t the best label for this definition.

Data that already exists is secondary research. This desk research uses sources that have been collected for other purposes, such as company reports, industry analyses, official statistics, or academic studies. It contrasts with primary research, where you collect new data yourself through surveys, interviews, or experiments. Market research can include both secondary and primary data, but describing data that already exists points to secondary research. Qualitative research refers to the type of data (descriptive, opinions) rather than how the data was obtained, so it isn’t the best label for this definition.

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