Which concept shows the stages of a product's life and expected sales?

• A. Product life cycle
• B. Sponsorship
• C. Viral marketing
• D. Pricing strategy

Answer: (A)

The product life cycle describes the stages a product goes through from launch to withdrawal and the anticipated sales pattern over time. Picture the sales curve rising as people become aware and try the product, then leveling off as the market saturates, before eventually declining as demand fades. The stages—introduction, growth, maturity, and decline—each have different sales levels and marketing needs, guiding decisions about investment in promotion, production, and later product updates or discontinuation. This framing specifically shows how sales are expected to change across a product’s life, which is why it fits the question. Sponsorship, viral marketing, and pricing strategy are important topics, but they don’t describe the lifecycle stages and the time-based sales pattern in the same way.