Which objective focuses on making as much money as possible in a given time period?

• A. Profit satisficing
• B. Sales maximisation
• C. Market share maximise
• D. Profit maximisation

Answer: (D)

The question is about the objective that aims to make as much money as possible in a given period. This is profit maximisation. It focuses on maximizing the net profit, which is total revenue minus total costs, over the chosen time frame. In practical terms, firms pursuing this goal look for the output level where every extra unit adds the most profit, often guided by the idea that marginal revenue equals marginal cost, while keeping costs under control.

Other objectives describe different priorities, such as aiming for a satisfactory level of profit (profit satisficing), pushing total sales revenue (sales maximisation), or gaining the largest share of the market (market share maximise). These can sometimes come at the expense of maximum profit, which is why they’re not the best fit for “as much money as possible in a given period.”