Which term best describes a two-dimensional diagram showing two attributes of a brand and rival brands for comparison?

• A. Brand Map
• B. Positioning Map
• C. Market Map
• D. Competitor Chart

Answer: (C)

Positioning in how customers see brands is shown with a two‑dimensional diagram that places brands on two attributes. The standard term for this diagram is a positioning map, also called a perceptual map. Each axis represents a consumer‑perceived attribute—such as price (low to high) and quality, or luxury versus practicality. By plotting the brand and its rivals, you can see how each is positioned in the market, identify clusters, and spot gaps or opportunities for repositioning or differentiation. While terms like market map or brand map might be used informally, the conventional phrasing that captures mapping of perceptions across two dimensions is a positioning map.