Which term describes individuals or organisations who complete surveys?

• A. Sample
• B. Focus groups
• C. Market research
• D. Respondent

Answer: (D)

Respondents are the people who complete surveys. They are the individuals or organisations providing the data by answering the questions, which researchers then analyze to understand opinions, behaviours, or market trends. A sample, by contrast, is the subset of the population chosen to participate, not the people themselves. Focus groups refer to a qualitative discussion method with a small group, not the act of answering a survey. Market research is the broader activity of gathering information about markets. So the best term for those who fill out surveys is respondents.