Which term describes methods of promoting products in the short term to boost sales?

• A. Marketing mix
• B. Public relations
• C. Sales promotions
• D. Merchandising

Answer: (C)

Short-term incentives to boost demand quickly are sales promotions. These are time-limited tactics like discounts, coupons, buy-one-get-one-free offers, samples, or special deals designed to encourage immediate purchases or trial. They differ from the broader marketing mix, which covers the overall plan of product, price, place, and promotion used to build long-term demand. Public relations focuses on shaping the company's image and relationships, usually with a longer-term payoff rather than a quick sales spike. Merchandising is about how products are displayed and presented to influence purchases, which supports sales but isn’t primarily about short-term incentive drives. So, the term that describes methods of promoting products in the short term to boost sales is sales promotions.