Which term describes producers selling their products directly to consumers?

• A. Retailer
• B. Direct selling
• C. Distribution channel
• D. E-commerce

Answer: (B)

Direct selling means producers sell straight to customers, bypassing intermediaries like retailers or distributors. This matches the scenario where a producer reaches the consumer directly through their own stores, websites, or direct sales methods, without going through a middleman. It’s the precise term for selling directly to end buyers.

Retailer describes the middleman that sells to consumers, not the producer’s action of selling directly. A distribution channel covers the whole path from producer to consumer, including any intermediaries, so it’s broader than the act of selling directly. E-commerce refers to selling online and isn’t by itself about bypassing intermediaries—the seller could be a retailer or a producer using a platform.