Which term describes products manufactured for wholesalers or retailers by other businesses?

• A. Manufacturer brands
• B. Own-label, distributor or private brands
• C. Public relations
• D. Sales promotions

Answer: (B)

When a retailer or wholesaler has goods produced by another company but the products carry the retailer’s own brand name, that arrangement is called own-label or private/retailer brands. This means the product is manufactured by a contract producer but branded with the retailer’s name, giving the retailer control over branding, price, and often cost. It’s common for supermarkets to stock store-brand cereals, foods, and household products that are made by external manufacturers but sold under the retailer’s label.

The other terms don’t describe this setup: manufacturer brands are branded by the original producer; public relations deals with managing the organization’s image and relationships; sales promotions are short-term marketing activities to boost demand.