Which term describes the division of people according to social class?

• A. Demographic Groups
• B. Socio-Economic Groups
• C. Market Segments
• D. Psychographic Groups

Answer: (B)

Dividing people by social class is captured by socio-economic groups. This term groups consumers according to their social position and economic status, typically using factors like income, occupation, and education. This helps explain differences in purchasing power, preferences, and how people respond to different products and marketing messages. Other bases of segmentation cover different dimensions—demographic groups focus on characteristics like age or gender, psychographic groups look at lifestyles and values, and market segments is a broader label for any way a market is split. So for a division specifically tied to social class, socio-economic groups is the most precise description.