Which term is commonly used to describe a unique selling proposition that differentiates a product from competitors?

• A. USP
• B. Added Value
• C. Market Map
• D. Reposition

Answer: (A)

The key idea is the feature or benefit that makes a product stand out from competitors—the clear reason customers would choose it over alternatives. That distinct claim is captured by the term USP, which stands for Unique Selling Proposition. It’s the standard label marketers use for the specific attribute or benefit that differentiates a product in the market. Added value refers to extra value created but isn’t the specific differentiating claim; a market map is a tool to compare positions, and reposition is the act of changing how a product is viewed in the market. So, USP is the best fit because it directly names the differentiating proposition.