Which term refers to the process of creating a new product or service?

• A. Design Mix
• B. Product Design
• C. Advertising
• D. Ethical Sourcing

Answer: (B)

The process of turning an idea into a new product or service is product design. It covers capturing what the product should do, how it will look, what materials and technologies will be used, and how it will be made and tested. Designers create concepts, develop prototypes, run tests, and refine the design until it’s ready for production or launch. This makes product design the stage where the idea becomes a concrete plan with specific features and requirements.

Advertising focuses on promoting a product to customers, while ethical sourcing concerns where materials come from and how suppliers behave. Design mix refers to balancing features like function, aesthetics, cost, and impact during design decisions—not the act of creating the product itself.