Which term refers to the division of people by social class for marketing analysis?

• A. Market Segments
• B. Socio-Economic Groups
• C. Demographics
• D. Psychographics

Answer: (B)

Dividing people by social class for marketing analysis is about using socio-economic groups. This approach classifies individuals based on factors like occupation, income, education, and housing, which shape buying power and consumer behavior. By grouping people this way, marketers can tailor messages, products, and pricing to different social strata.

Market segments is a broader idea of dividing the market into groups that may be based on various criteria, not just social class. Demographics focuses on measurable population characteristics such as age, gender, and family size, not specifically social class. Psychographics looks at attitudes, values, and lifestyles, which is also not strictly about social class.